Baby's Food Truck
Illustrator & Photoshop
Baby's is a fusion of a retro-style neighborhood diner and new-age pop culture. Using the rubber hose style for illustration was popularized in the 1920s. The checkerboard references diners in the 1950s. Monochromatic branding was popularized in the 1960s with fashion. A contemporary typeface with rounded features and cutouts that use Gestalt principles.